Zoofinder Safaris

Nairobi, Kenya – June 2025

Kenya’s tourism sector is experiencing a remarkable surge in 2025, with travelers from across the globe flocking to experience the country’s breathtaking landscapes, vibrant culture, and world-renowned wildlife. As the peak season begins, tour operators and hospitality providers report near-full bookings, signaling a strong rebound for the industry.

Top Attractions Drawing Visitors in 2025

1. Maasai Mara National Reserve – The Great Migration remains a top highlight, with millions of wildebeest and zebras crossing the Mara River. New eco-friendly lodges and enhanced conservation efforts have made the experience even more sustainable.
2. Diani Beach & Coastal Kenya – With its pristine white sands and turquoise waters, Diani Beach continues to be a favorite for sun-seekers. Snorkeling in Watamu Marine Park and historical tours in Lamu’s UNESCO-listed Old Town are also major draws.
3. Mount Kenya & Aberdare Ranges – Adventure tourism is thriving, with hiking, mountain climbing, and zip-lining experiences attracting thrill-seekers. The newly upgraded Sirimon Route offers better access for climbers.
4. Nairobi’s Urban Tourism – The Nairobi National Park, the only wildlife park within a capital city, remains a unique attraction. The recently expanded Nairobi National Museum and the thriving arts scene at the Kenya Cultural Centre are also pulling crowds.
5. Laikipia Conservancies – Luxury safaris in private conservancies like Ol Pejeta (home to the last two northern white rhinos) and Loisaba are gaining popularity among high-end travelers seeking exclusivity.
6. Turkana Festival & Cultural Tourism – The annual Lake Turkana Cultural Festival in July is expected to attract record numbers, showcasing Kenya’s diverse ethnic traditions.

Government and Private Sector Efforts

The Kenyan government, in partnership with tourism stakeholders, has invested heavily in infrastructure, including upgraded airports and better road networks to key parks. Visa policies have also been streamlined, with the e-Visa system processing applications faster than ever.

“Kenya is not just a safari destination; it’s a holistic experience blending wildlife, beaches, culture, and adventure,” said Tourism Cabinet Secretary, Dr. Rebecca Mbithuka. “We are committed to sustainable tourism that benefits both visitors and local communities.”

Looking Ahead

With major events like the Magical Kenya Travel Expo in October and growing interest in eco-tourism, Kenya is poised for one of its best tourism years yet. Industry experts predict a 20% increase in arrivals compared to 2024, further boosting the economy.

Are you planning a trip to Kenya? Now is the perfect time to explore the magic of the wild, the coast, and the rich cultural heritage!